Trade Show Series -Guest cont... Renaissance Man Andrew Thornton

Tuesday, September 13, 2011

We suggest you take a gander at Andrews' blog - it's fabulous . . . The Writing of Andrew Thornton.
Concluding our three-part Andrew Thornton questions on TRADE Shows with the final installment posted below. As expected, Andrews’ answers to our questions were in-depth, frank and honest. So we decided to give him more air time. . . so to speak. Here are Andrews’ final questions and answers:

10. Do you use a standard setup for every show you attend or do you adjust your setup for each show:
We have a standard setup, but no show is exactly alike. So you've got to be willing to make adjustments. Sometimes a pylon will be in the middle of your booth or your electricity hookup is six feet away or the tables are too wide or too narrow or they give you multiple tables to put together. Really, there are a lot of different variables and possible scenarios. It's best to stay flexible and to work it out visually. If you've started with enough time, you can always reconfigure things if you're not happy with it. Also, I like to work in my space a little first before I settle on anything. Just being there, behind the booth will inform you if you have to move a trash can or move things closer to you to be able to work without too much bending and lifting and shifting.

11. OPTIONAL: What reason would you give your clients for attending shows as a buyer, even if you were not a vendor:
Shows are a great way to meet other people in the community and make most excellent networking possibilities. They also are a lot of fun and it's always nice to see old friends. But also, it will provide lots of information. Whether you're curious about new displays or what's going to be the biggest thing next season, trade shows are an invaluable resource.

12. Optional: What makes you continue to attend shows as a vendor – i.e. money, marketing, social networking:
All of the above! And I think that trade shows are a unique opportunity to interact with customers in a relatively relaxed environment that is outside of your usual perimeters. When you're selling things online, it can be easy o lose that human element.

Andrew has many plans for his future - a new brick/mortar shop - teaching - organizing artists and art for his new shop Allegory Gallery. With all he's got going on - we're lucky to have him participate in anything - let alone a questionnaire.

Find Andrew and his work here Andrews' Blog

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